A blouse is a blouse is a blouse... Or is it?

Thought the founders of 0039 Italy ten years ago. They then set out about reinventing an old classic.

The label was set up in 2001 with a very simple objective: to recreate the blouse, make it less conventional and more fashionable - jazz it up a bit.

The success of the relaxed style is maybe due in part to the free-spirited and cosmopolitan attitude shared by the people behind 0039 Italy. This relaxed approach is at the very core of everything they do: indeed the idea for the collection came during a holiday in Italy in search for a casual but elegant garment to wear over a bikini.

0039 Italy has a very cosmopolitan outlook, but for some topics it is all about Europe: all the fabrics used for the collection come from Italy and are produced in either Italy or Portugal.

Is the label’s style so laid back because it is a true reflection of the team at 0039 Italy? Or are they all so laid back because their designs inspire them to be so? It’s difficult to say. Probably a bit of both. But as ever it’s best to find out for yourself!